After the TOWIE star's recent jaunt to Africa, where he learnt about nature and rural communities, he will return to ITV2 for a full series of Educating Joey Essex.
The very lucky man will kick off his show in Brazil – the World Cup nation. The football-themed episode will see Essex learn more about his favourite sport and the vibrant Brazilian culture.
“I’m from a football-mad family, but I don’t really know a lot about football,” explained Essex. “I want to learn more. I know the cards, but what’s the sideman called? The man at the side with the flag?"
He will fly into Rio de Janeiro and experience the land of samba, caipirinhas and favelas – but how will he manage with the culture shock?
“Rio is a chain of hotels or a casino innit?” said Essex ahead of the show.
ITV execs are excited to have him back on the channel. "Joey’s list of things that he wants to learn about are eclectic to say the least!” explained executive producer, Phil Harris. “We can't wait to bring ITV2 viewers everything from football to aliens, the Joey Essex way.”
The first episode of the Educating Joey Essex series will begin this summer, on ITV2.
Visit Rio de Janeiro with Radio Times Travel, see here for more details