Samuel L Jackson is taking his fight against cancer campaign to the catwalk – and he’s got some dashing celebrities to join the cause.
Jackson is chairman of the One for the Boys charity and is often seen fronting TV adverts encouraging men to get regular health checks.
Now, actors Tom Hiddleston (Thor, Only Lovers Left Alive), Luke Evans (The Hobbit: The Desolation of Smaug), Simon Pegg (Star Trek, Hot Fuzz) and comedian David Walliams are to join Jackson in donning top designers’ pieces before taking to the runway to help raise awareness.
There’ll be some ‘Blue Steel’ style moves Jackson promises – so be ready to see their best Zoolander-inspired poses come out.
Jackson, who will host with a surprise special guest, says, “One For The Boys shines a little blue in the world of cancer campaigning – something I believe to be overdue. Men don’t tend to talk about their health issues, worrying about appearing vulnerable.
“The problem is that they do not have enough information on the subject. One For The Boys focuses on cutting through the noise to educate men, in the hope that we can have a similar reach to that of the pink campaigns.”
The event takes place on 15 June at the National History Museum, as part of the British Fashion Council London Collections event.