It’s got news, it’s got a swanky studio and some familiar faces in the form of former BBC presenter Susanna Reid, ex-GMTV presenter Ben Shephard, Charlotte Hawkins from Sky and Sean Fletcher, who has also been over at the Beeb.
But while viewers sipped their first cuppas and tucked into their cornflakes, they were on Twitter, too. Here’s what they had to say:
Celeb juice presenter Keith was up with the larks to check out how ‘tidy’ everything was
Emma is RadioTimes.com’s resident reality TV expert and is most likely to be found chasing Simon Cowell down the street, cancelling her social life to keep up with the latest batch of sob stories and trying to get selfies with celebrities. Emma is a chat show addict and quotes Friends more than is probably healthy.