ITV's brand new breakfast TV show kicks off this morning at 6:00am.
The new format, bought in to replace Daybreak, is pulling out all the stops to attract the viewers who abandoned ITV for BBC over the last few years.
Even Susanna Reid will be swapping BBC Breakfast's sofas for a seat behind the desk of Good Morning Britain.
She'll be joined by Ben Shephard, Charlotte Hawkins and Sean Fletcher on the new breakfast show, which is reportedly hoping to strike a balance between warm and laid back presenting and must-know news stories.
But, we want to know what you think of the new show. Will you be tuning in? Is former Strictly contestant Reid encouragement enough to switch from BBC Breakfast? Do you think Good Morning Britain an improvement on ill-fated Daybreak?
Let us know your thoughts in the comments box below...