Kittens. Game of Thrones.
Those chaps over at The Pet Collective know what they are doing. It's a match made in viral heaven.
Replacing Westeros' wiley characters with fluffy little cat babies makes it a whole lot less scary. Though, mind you don't underestimate their sharpened claws - some of those felines look like they've been studying the work of the Boltons.
Yes, we are a little bit offended by the reimagined theme-tune. But if you can get past that - perhaps by popping it on mute and singing the real tune for yourself (don't pretend you don't know how) - it's brilliant.
Game of Thrones series four continues on Mondays at 9:00pm on Sky Atlantic.