After last year’s Christmas special ended with Lucy Watson and Jamie Laing (quite literally) riding off into the sunset, we dared to hope that West London’s most mischievous “lost boi” may have finally got his romantic act together.
But, this is Chelsea, a place where happy endings are as alien a concept as full-time employment and sure enough, it didn’t take long for the Lucy/Laing love-in to hit the rocks.
“Lucy and I had a nice kiss [in the Christmas special] but I didn’t realise that it was a test from her to see how far things could go and I failed. I went to Miami and I kissed a girl. She [Lucy] wasn’t best pleased.”
So how did a series-long infatuation (when Jamie wasn’t forlornly following Lucy around SW3, he was lovingly gazing at her photo on his iPad) give way to infidelity? He insists it wasn’t personal.
“I get bored very easily. I’m also a massive commitment-phobe because lots of us have been in families that have broken up… At our age, particularly if you’re in a relationship on the show, you’re working, living, dancing, jumping together which is quite intense.”
However the confectionary king (Jamie launched “fashionable” sweet company Candy Kitten in 2012) is adamant that he’ll change his philandering ways when the right girl comes along. “I’m excited to get married,” he says with characteristic hyperactive energy. “You’re going to find that person in your life that you love so much that you want to marry them.”
But how does someone with a self-confessed aversion to monogamy go about finding The One? Ever the entrepreneur, Jamie has a plan.
“How great would it be if, when you turned 18, instead of getting a watch, you’re given a map with a flashing dot somewhere in the world that’s your soul mate? They’d be ideal for you – your spirit animal.”
Even then, would he really be able to commit? “I don’t know if I’d go straight to them because then you’re locked in,” he stutters. “You’d want to have an adventure along the way.”
His chaotic love life aside, Jamie has been busy of late, combining filming for the seventh series of Made in Chelsea with Famous, Rich and Hungry, a two-part documentary series for Sport Relief that aired last month.
The programme saw Jamie exchange extravagant nights out and lazy artisan brunches for a daily food budget of just £3.15 as he spent time with families living on the breadline in an attempt to draw attention to food poverty in the UK. Although he is now happily re-ensconced in his West London lads’ pad, with Ocado’s organic produce only a click away, he talks passionately, and convincingly, about how the series has changed his perspective.
“I said to Carly, the single mum who I lived with, ‘What are your three main worries in life?’ She said, ‘Losing my house, not being able to keep my kids and my debt’. She asked me what mine were and I said, ‘If the show’s going to keep going and whether Proudlock’s alright at home’ – things that are meaningless in real life.”
Watching Carly work tirelessly to look after her three young children was something of a revelation for Jamie who was himself brought up by a single mother, albeit it in very different circumstances.
“When you’re with someone like Carly, you realise that there’s so many tough things going on like putting food on the table. With my mum, she got divorced but there was always food and she was at every rugby match. You forget the in-between times, the hardship that she’s going through. My whole life, I never said thank you for all the stuff she did. We’re selfish.”
Which brings us neatly back to the show. In person, Jamie is affable and down-to-earth, two adjectives that aren’t usually associated with Made In Chelsea’s privileged young cast. Does he ever feel unfairly portrayed? Will he ever tire of sharing his romantic indiscretions with the programme’s obsessive E4 audience of teens and twentysomethings?
“Whatever you do on the show, it’s your choice,” he responds matter-of-factly. “You make mistakes and you have to put your hands up. It’s only when you argue it that there’s a problem. That’s the beauty of the show. We do things without thinking but I think we’re all quite nice people.”