Finally. The first glimpse of the long-awaited seventh and final series of Mad Men. But don't get too excited. According to writer and creator, Matthew Weiner, we shouldn't be reading too much into the new snaps of Don, Megan, Peggy and Roger, but we just can't help ourselves.
Set in and around an airport, the pics show the quartet resurrecting that effortless Mad Men glamour we've missed so much. Don – who ended series six in disastrous fashion, put on indefinite leave from his ad agency SC&P – looks noticeably pensive in each of the three shots.
This first image showing him standing outside the airport with Megan (Jessica Paré) will raise some obvious questions after his second wife effectively walked out on him last series. Is their marriage crisis a thing of the past, given her clingy stance and concerned expression?
Once inside the airport, Don is spotted sitting back to back with Peggy Olsen (Elisabeth Moss), his brow furrowed (again) while his protegé looks in the midst of yet another moment of creative inspiration.
Meanwhile, Roger (John Slattery) is pictured in his natural habitat, accepting a drink – and likely hitting on – a leggy lady while Don (and his furrowed brow) gaze wistfully out the window.
This is all pointless speculation, of course, with Weiner calling the promo shots "a bit abstract and intended to whet your appetite" before admitting, "I don't know if they're telling much of a story."
Nevertheless, the countdown is on with the series seven UK premiere scheduled for April 13 on Sky Atlantic - the same day as the first episode goes out in America.
The new series will see the return of the drama's ensemble cast including Christina Hendricks, January Jones and Vincent Kartheiser. Mad Men's swan song will be split in half (the same approach adopted by Breaking Bad), with seven episodes airing this Easter and a second batch premiering in 2015.