Lord Sugar and Piers Morgan love a good Twitter spat. Whether they’re goading each other over the fortunes of north London Premier League rivals Arsenal and Tottenham (Morgan is a Gunner, Sugar is a Spurs fan), their respective TV shows or how many Twitter followers they've got, the Apprentice boss and the talk show host are never happier than when giving each other what for in 140-characters or less.
Yet following the news that Morgan’s CNN series will end after a three year run, Lord Sugar has yet to tweet a thing about it.
His most recent tweet to Morgan is about football.
Before that, Lord Sugar mocked Morgan about being boring on Twitter.
But that's it. No insult about Morgan's falling ratings, no funny picture... not even a “You’re fired” joke.
And it's not like Lord Sugar has kept his thoughts on Morgan's CNN hosting duties quiet before. Back in 2011 Morgan tweeted:
"Since @Lord_Sugar is so weirdly obsessive about my ratings today, I think everyone should tweet him asking what HIS ratings are in U.S."
Sugar replied that his ratings were zero because he doesn't have a show in the US, to which Morgan quipped: "Never likely to be either, unless it's a documentary on Yetis."
But since the recent news broke, Morgan, like Lord Sugar, has been busy on Twitter talking about football but avoiding the issue of his cancelled show.
Having said that, he's not keeping completely quiet about it elsewhere. Morgan, who took over hosting duties from veteran Larry King, told the New York Times:
“It’s been a painful period and lately we have taken a bath in the ratings.
“Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it.
“That’s run its course and Jeff [Zucker, CNN president] and I have been talking for some time about different ways of using me.”
We're sure Lord Sugar can think of some too – so why isn't he tweeting about it...?