Tonight’s edition of The Voice sees the end of the spinning chair round – easily the show’s most exciting feature and the reason people keep tuning in.
This series has already had a high of 10.1million viewers tuning in and the Voice app has three times as many people playing along on the night this year compared to last. Facebook and Twitter mentions are also massively up, according to the BBC, and until last week's edition of Splash! on ITV it was the number one tweeted about show on the night throughout its run so far.
The problem is that viewing tends to tail off after the chairs stop spinning, as they will after tonight's show. And with no new format changes from last year, the question is: why keep watching? What will the next rounds – the battle and the live final – have to offer?
And the answer is obvious: Kylie Minogue.
The Aussie pop princess is, the BBC believe, the reason people have been watching and should keep tuning in.
According to a senior and well-placed show insider: “The Voice is warmer and more fun this time, and with Kylie, Ricky [Wilson], [and hosts] Emma [Willis] and Marvin [Humes] joining the show, they have given it a different feel.
“Everyone is talking about the 'Kylie factor' which is great. She is an undisputed pop icon and has definitely added more sparkle to the show, and Ricky has been a hit too – he is warm, funny and hot! There's so much more to come on The Voice – the battles next weekend feature some of the biggest names in music, Tinie Tempah, Katy B and Jake Shears, advising our battle acts. The knockouts will take it to the next level before the spectacular live shows start at the end of March.”
In fact, my source tells me that the atmosphere inside the studio has been “electric”.
“Kylie is so much fun and has fostered the excitement. The chemistry between the coaches, presenters and audience is better than ever.”
Apparently when tonight's show was shot there was lots of excitement in the studio. Once the teams were complete, with will.i.am having picked his final act, a full-blown party started.
Says my source: "The producers were apparently annoyed after long hours working and wanted to go home, but all the coaches got up and started dancing, audience members started getting up on stage to start singing and dancing, and the band were jamming away. The coaches all went back to Ricky's dressing room afterwards and he hosted an unofficial after party…."
You'll see the fruits of this tonight.
So there’s hope for the show yet. And that hope has an Aussie accent.