Arctic Monkeys and Ellie Goulding fail to ignite Brits ratings for ITV

Last night's music gong-giving pulled in just over 4.5 million viewers, down nearly 2 million on last year, despite a star-studded evening featuring big name stars including The Arctic Monkeys, Bastille and Lorde

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Arctic Monkeys and Ellie Goulding fail to ignite Brits ratings for ITV
Written By
Ben Dowell

Last night’s Brit awards on ITV pulled in just 4.54 million viewers, according to overnight figures.

The show, presented by James Corden, had 3.55 million viewers on the main channel, with an additional 640,000 watching on HD and 350,000 on ITV+1. Its overall share of the viewing was 20%.

The show, which divided viewers, with some not taking to Corden’s hosting of the event, was down nearly 2 million on last year, which was also hosted by the comedian. The 2013 ceremony pulled in 6.3 million viewers, its highest figure for a decade.

The much-hyped ceremony had expected to do well, particularly as it was screened live, unlike Sunday's Bafta film awards which started broadcasting on BBC1 two hours after the event began. 

At the ceremony Arctic Monkeys performed and took home best group and best album for the third time, while David Bowie won the British Solo Male Artist award, a honour he first won in 1984. His statuette was picked up by Kate Moss.

Other winners at the O2 arena were rock band Bastille, named British Breakthrough Act, and Ellie Goulding, who won the British Female Solo Award. New Zealand newcomer Lorde was named best International Female Solo Artist.

Corden is to give up presenting duties on the Brits with Radio 1 Breakfast Host Nick Grimshaw the favourite to host next year’s event.

Ladbrokes have put a Grimshaw takeover at odds of 8/1 with the chances of Dermot O'Leary or Emma Willis getting the nod put at 10/1.

There was better news for Line of Duty which pulled in 2.21 million viewers including HD and +1, a healthy audience for a BBC2 drama.

Another good performer was comedy phenomenon Mrs Brown’s Boys which still managed 3.83 million viewers for its repeat episode at 9:30pm on BBC1.


 


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