BBC1 drama The Paradise will not be returning for a third series.
That's right, the shiny doors of Moray's department store are being closed for the final time. Denise will be devastated.
The show, which starred Emun Elliott, Joanna Vanderham and Sarah Lancashire, focussed on the dramas of a department store in northern England as well as the love story between the shop's mysterious and charasmatic owner and country girl turned businesswoman Denise.
Seen as the rival to ITV's Mr Selfridge, the Sunday night period drama, which was written and created by Bill Gallagher, enjoyed two fairly successful series on BBC1 - the series launch in 2012 was watched by over 6 million, with the second series' finale drawing in over 5 million viewers.
But it seems that wasn't enough to secure a third series of the show. A spokesperson for the BBC has said: "We are incredibly proud to have made two successful series of period drama The Paradise for BBC1. However, in order to make room for new dramas to come through, The Paradise won't be returning."
But were the BBC right to call time on the dramas of Denise and Mr Moray and their sugary sweet department store?
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