While Sky is enjoying an increasingly star-studded line-up of big-budget dramas on its roster, only those subscribing to the pay-TV service get the chance to watch them... until now.
After striking a deal with YouTube to launch a brand new channel, Sky First Episodes, the broadcaster will make available the first instalments of a number of their headline series including Moone Boy, The Tunnel, A Young Doctor's Notebook and Moonfleet.
The channel – set to launch on 1 February – has been created as part of Sky's multimillion-pound campaign to attract those who currently view only free-to-air programmes to a portfolio that includes Sky1, Sky Atlantic, Sky Arts and Sky Living.
"We're passionate about delivering truly great TV – and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves," said Sky's director of entertainment, marketing and digital, Naomi Gibney.
"The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows."
In addition to the likes of crime drama The Tunnel and Christmas two-parter Moonfleet, Sky has a string of high-profile series readied for release in the coming months including Dominic Cooper and Lara Pulver's Fleming and Smoke – the Spooks creators' take on the London fire department.