This Morning wins best daytime show at NTAs 2014

The magazine show was up bright and early to collect the gong for Best Daytime Show at this year's awards

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This Morning wins best daytime show at NTAs 2014
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This Morning has been named best daytime series at this year's National Television Awards.

The ITV weekday magazine show beat off competition from BBC1 quiz show Pointless, as well as ITV's gameshow The Chase and The Jeremy Kyle Show

Holly Willoughby and Phillip Schofield collected the award, who said it was "A real shock" to win.

 "We make this show for you," added Holly. The show is celebrating its 25th year on the air.

The NTAs are voted for by the public. The star-studded ceremony was hosted by Dermot O'Leary and broadcast live on ITV from London's O2 Arena.