The Voice: Move over Kylie - will.i.am is the most popular coach according to Twitter

New coach Kylie Minogue bags the highest number of tweets, but sentiment for will.i.am overshadows her efforts

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The Voice: Move over Kylie - will.i.am is the most popular coach according to Twitter
Written By
Emma Daly

It looks like the new Voice coaches Kylie Minogue and Ricky Wilson still have some work to do after returning mentor will.i.am received the most positive mentions on Twitter.

The talent show was back for a third series on Saturday, kicking off with the blind auditions. As ever this sees the judges turn their chairs if they like what they hear and want an act on their team.

Sure, Kylie was there doing her thing, hiding behind her chair and whatnot (I'm pretty sure I'm already 'Team Kylie'). But it’s the king of all things ‘dope’ who can claim to be the most popular coach, with will.i.am nabbing a 30% positivity rating.

In fact, Kylie wound up in third spot, after Ricky’s 22% just topped the Spinning Around star’s 21% positivity rating, according to The Virgin Media Hotlist.

Team Kylie was in there in numbers though, with 6,600 tweets referring to Ms Minogue compared to Will’s 1,500. Sir Tom Jones earned himself 1,927 tweets. But seeing Will help a contestant’s little girl up onto his chair helped propel the third-time coach’s popularity above his fellow coaches.

Lucky Ricky was the judge most associated with the word ‘love’. And even departed judge Danny O’Donoghue managed to total up more than 1,000 tweets of sadness at his departure.

We were of course following all of the 140-character action. Check out our selection of the best tweets of the night.

The Voice continues this Saturday 7:00pm on BBC1

The Virgin Media Hotlist is a new measurement tool verified by the London School of Economics that provides an alternative view on TV engagement by taking three different ways of interacting with TV programmes into consideration.


 


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