Simon Cowell is planning to unleash a brand new format onto Britain - an early evening gameshow with the working title Keep It In The Family.
The media mogul, 54, best known for bringing the nation ratings-winning talent shows X Factor and Britain’s Got Talent, is understood to be in the early stages of developing the format which will see several generations of the same family compete together to win prizes.
A source close to the production confirmed to RadioTimes.com that a pilot is being shot this month, but insisted the show is still in “very, very early days” and Keep It In The Family is merely a working title.
It is understood the programme will be aimed at a teatime audience, rather than primetime weeknight or weekend slots as Cowell-formatted shows have been in the past.
In 2011, Syco TV launched the primetime gameshow Red or Black?, a high concept production with a potential million pound prize on each show. Dogged by bad press after one of the £1m winners was revealed to have a criminal past the programme received a critical slating and poor ratings, but the Ant and Dec-vehicle still returned (albeit reworked) for a second run in autumn 2012.
Food Glorious Food, a culinary star search from the Cowell-stable, also failed to excite critics or the public when it attracted low-ratings in spring 2013.
However, despite this, Cowell’s X Factor has been one of the biggest shows on British television since it began in 2004, continuing to attract lucrative average audiences of around 10m viewers per episode across a series for ITV. Since 2010, Cowell has not appeared on the show, focussing on the American version of the programme, broadcast by Fox.
BGT has also gone from strength to strength, running for 7 successful series since June 2007, and has launched the careers of stars including Susan Boyle and Paul Potts.
Simon Cowell’s Syco TV recently signed a new three-year deal to keep his big-hitting talent shows, X Factor and Britain’s Got Talent, with the commercial broadcaster for a further three years.