The Voice UK is poised to return to our telly screens for a third series this month, and there are changes afoot.
As well as introducing two new judges, Kylie Minogue and Kaiser Chiefs’ Ricky Wilson, and two new hosts, Emma Willis and Marvin Humes, series three will allow viewers, for the first time ever, to have their say on who should win The Voice UK for free.
That’s right. The BBC1 talent show is following in the footsteps of Strictly Come Dancing’s most recent series and eschewing pricey phone lines in favour of free online voting, via the show’s website. Handy, eh?
When it comes to getting viewers more involved, The Voice UK, which has been plagued by disappointing ratings since its first series in 2012, isn’t stopping there. The show is also launching a new app so you can have your say during the Blind Audition stage, too. The app’s HomeCoach game will let you listen to exclusive previews and decide whether or not you’d turn your chair around – you earn stars if the judges agree with you when the show airs.
The Voice UK’s executive digital producer Diane Glynn said: “This is a really exciting new series for The Voice and our digital and interactive offerings reflect that. We’re ramping up our social media content and inviting viewers to get more involved.”
The Voice UK app will also give viewers access to online spin-off series The Voice Louder as well as backstage videos, clips and galleries. All you need now is a swivelly red chair and you’re set.
The Voice returns to BBC1 on 11 January at 7:00pm.