The chief executive of Comic Relief has promised to review the charity's investments following a Panorama investigation into its alleged investments in companies with interests in arms, alcohol and tobacco.
Kevin Cahill told Radio 4’s World at One that the investments represented a “small percentage” of the charity's portfolio but would be looked into.
"We will do a full review of our policy after this particular programme and these discussions we are having now," he told Martha Kearney on the programme.
"It's really important that the public stick with us, that they trust us to do the right thing and they understand that we are listening to the messages that are out there on the social networks,” he said.
The charity, which is supported by the BBC, has come under fire after revelations, due to air in an edition of Panorama tonight (Tuesday) were publicised in advance.
"The most important thing for us is to keep the trust and faith of the public,” he added.
However he told the programme that in his estimation the alleged controversial investments only represented 5% of the charity’s funds.
The charity has raised nearly a billion pounds to tackle poverty and social injustice in the UK and abroad since it was launched in 1985 in response to the famine in Ethiopia.
It has introduced the UK to a number of well known skits, including the moment Catherine Tate met Tony Blair in the then Prime Minister's offices in Number 10.