Last night's final of The Great British Bake Off has become the most watched episode on BBC2.
The hour-long episode, which saw Frances Quinn be named series four's ultimate baker, was the best performing individual programme since 2002, when the current system for measuring viewing figures was introduced.
Bake Off's series finale averaged 8.4 million viewers, peaking at 9.1 million. That's an audience share of 34.1% - pretty good going for a show about custard and creme patisserie, eh?
With viewing figures like that, the Bake Off is proving to be more popular than the likes of ITV's The X Factor, which pulled in 7.6 million viewers (excluding +1) during this Saturday's live show.
A 2007 episode of popular Sunday night show Top Gear has been knocked off BBC2's top spot to make room for the amateur baking series. Jeremy Clarkson and co shouldn't worry though - the car show still holds eight out of the ten spots in BBC2's top ten.
The success of the cookery competition, which is packed full of innuendo and soggy bottom-based puns, means that the Bake Off tent, along with twinkly-eyed Paul and unlikely style star Mary, will be relocating to BBC1 when it returns next year. Of the move BBC1 controller Charlotte Moore said: "the time is absolutely right to bring the show to an even broader audience on BBC1."
The fourth series of The Great British Bake Off ended on BBC2 last night. You can catch up on iPlayer.