It could be the beginning of the end for The X Factor today...
No, not back in Britain, where it is currently going from strength to strength. But in America, tonight is the second week of the X Factor USA.
Last week the first two episodes limped to audiences of 6.2 and 6.8 million. In a country with a population of over 300 million, that is not great. And compared to last year where it began with almost nine million, it is pretty bad news.
Sources close to Cowell are at pains to point out he is "in a good place" at the moment and relaxed about this below par start. But even they were honest enough to admit: "we have got a good series this year, we just need more people to watch it."
Well, if more people don't watch it tonight, Cowell's bosses at Fox will start to think about a 2014 Autumn schedule without it.
This is the third series and each time Cowell has tweaked it and changed judges as he does in the UK. The problem is the series started years after American Idol and has also been up against The Voice which had a strong start because of those spinning chairs we all seem to like watching.
Tomorrow and on Friday he may even get up earlier than normal as he paces around one of his lavish houses waiting for the overnight viewing figures.
Personally I hope they do rise as I like Cowell. He has always greeted me warmly and been a friendly and helpful guy, but I fear he will either be back in the UK next Autumn or will have to work on another US show.
Failing that, he could always be a house husband and look after his new baby….
Mark Jefferies is Deputy showbiz and TV Editor at the Daily Mirror