In the wake of Miley Cyrus's now-infamous performance at last weekend's MTV VMAs, the former child star's scantily-clad twerking was branded "really, really disturbing" and "embarrassingly raunchy" amid fears it was sexualising content aimed at an audience of younger viewers.
But amidst the steady stream of complaints and outrage aimed at MTV, one participant in the incident has been forgotten... until now. The foam finger which Cyrus used for her provocative routine with Robin Thicke has had its reputation very publically sullied, a fact that's not gone unnoticed by its creator, Steve Chmelar.
The man who first fashioned the now-famous foam finger prototype for an Iowa basketball match in 1971 has spoken out against Cyrus and her use of his invention. "She took an honourable icon that is seen in sporting venues everywhere and degraded it," he told Fox News. "Fortunately the foam finger has been around long enough that it will survive this incident.
"For people who like that kind of entertainment, I'm sure that it met their needs."
Cyrus has been consciously shedding her squeaky clean Disney image for the past few years after shooting to fame as the star of the Hannah Montana series. But last weekend's brash routine – which at one point saw her thrust the giant digit through her legs before aiming it at Thicke's privates – has certainly cost her at least one fan.
"If I had a choice between Julie Andrews singing The Sound of Music and Miley Cyrus doing Can't Stop, I'd go the Julie Andrews route," confirmed Chmelar.
Watch the controversial performance below: