Viewers proved they still have an appetite for The Great British Bake Off last night as Paul Hollywood, Mary Berry, Mel, Sue and 13 eager bakers romped onto TV screens again for the fourth series of BBC2's beloved cookery show.
Despite the balmy weather, millions tuned in as the competitors tried to achieve that coveted "even bake" – in fact, over 2 million more of us watched Tuesday's first episode than the series three opener the previous summer.
The hour-long show drew average overnight figures of 5.6 million viewers to BBC2, more than doubling the channel's slot average of 2.7 million, and taking a 26.24% audience share – meaning over a quarter of those watching telly between 8:00pm and 9:00pm last night were glued to GBBO.
The numbers rose even higher as the episode reached its climax, with 6.3 million seeing clumsy Toby get the chop in the last few minutes.
That's pretty good going for a show about cake.
Bake Off was up against BBC1's long-running medical drama Holby City, which drew 4.41 million viewers and an audience share of 20.7%, a repeat of detective drama Lewis on ITV (1.64 million, 7.6%), a new series of Sarah Beeny's Double Your House for Half the Money on Channel 4 (1.19 million, 5.6%) and real-crime documentary The Devil's Disciple: Born to Kill on Channel 5 (0.81 million, 3.8%).
The Great British Bake Off continues on Tuesdays at 8pm on BBC2