It's the moment the area's dedicated fossil hunters have been waiting for: A giant dragon skull has washed up on the Jurrassic Coast in Dorset.
But, wait, hang on a minute... Doesn't that skull look a bit familiar?
Sadly this isn't proof that the winged beasts once walked the earth. Standing at 40ft, complete with a full set of scarily sharp teeth, it's in fact a replica of the dragon skull Arya found in the Kings Landing dungeons in fantasy series Game of Thrones.
The bleached white bones, which took three sculptors over two months to create, has popped up on the famous Dorset coastline to celebrate the news that the third series of HBO's Game of Thrones has landed on On Demand service blinkbox months before it's available anywhere else.
Ben Ayers from blinkbox said: "Game of Thrones is easily the most talked about TV show of the moment. We wanted to mark its arrival on blinkbox with a spectacle every bit as dramatic as this amazing series."
There seems to be something of a vogue for this sort of thing. A 12ft Mr Darcy recently emerged from The Serpentine in London's Hyde Park to mark the launch of the Drama channel.
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