Imagine you’re Lord Sugar. You’ve got £250,000 to plunge into a deal with a chipper young apprentice who’s promising to make you loads of money. You’ve got five candidates to choose from… wait, stop imagining yourself on a cruise, come on.
You’re writing out that cheque for £250,000 – who is it going to go to?
Will it be Leah Totton the doctor who, when given the chance, will talk the hind legs off of a donkey? Or perhaps Neil Clough, a stellar salesman who would probably be happiest if he had a mug, t-shirt and baseball cap with his name on it? Maybe Jordan Poulton with his ‘Oh, didn’t you know I already have a business partner’ ways has won you over? Luisa Zissman, the cupcake queen with a brain like Einstein (apparently) could be your future investment, or indeed, could it be Francesca MacDuff-Varley who scoops the prize? As long as her business plan isn’t something to do with cookery, mind.