The winner of BBC1 talent show The Voice, Leanne Mitchell, sold just 895 copies of her debut album - equating to one record for every 10,000 people who watched her triumph in the innaugural series of the talent show.
The low sales, confirmed to RadioTimes.com by a source who has access to the official chart figures, saw the self-titled debut album come in at an embarrassing 134 in this weekend’s official album charts.
Almost nine million people saw the holiday camp entertainer win last summer’s show and land a deal with music giant Universal after she beat favourite Bo Bruce to The Voice crown. But the singer plummetted firmly down to earth by failing to make even the top 100, losing out to such works as Chris Rea’s The Journey 1978-2009 which charted at number 82 and Hawkwind’s Warrior on the Edge of Time.
Reviews of Mitchell's album have also been decidedly mixed. It “drifts from bland ballads and songs that sound as though they were cut from West End shows” wrote clickmusic.com while a slightly more favourable assessment in the Express suggested that she went about her work “a little too histrionically” on the album.
Mitchell, 29, was mentored by Sir Tom Jones during her stint on The Voice and she surprised many viewers by going on to beat Bruce in the final a year ago.
Embarrassingly for Mitchell, Bruce’s album made number 10 in the charts earlier this year.
And to hammer the point home, X Factor 2012 winner James Arthur's winner's single has sold more than 1.1million copies in the UK alone to date - becoming the quickest selling single of 2012 and is the biggest selling X Factor winner's single ever.