Users of Sky's internet streaming service Now TV can now access Sky Sports content on a daily, pay-as-you-go basis.

Now TV's main offering is films via Sky Movies, which are available on a contract-free basis for a basic price of £15 per month.

From today, customers of Now TV can also pay for one-off, 24-hour access to the full range of Sky Sports channels, which is premium content with a premium price tag: £9.99 per day.

Now TV is accessible via PC, Mac, Xbox 360, iPad, iPhone, selected Android smartphones and Roku, with movies only on YouView.