Apprentice star Lord Sugar is to step down as chairman of digital TV and catch-up service YouView, after pronouncing himself a success in the role.
“When I joined YouView in 2011, my brief from the shareholders was to use my experience in the electronics industry to get the product to market and into the homes of consumers," said the pugnacious peer. "Having done that successfully, my job is complete and I will now focus my time and attention into my other businesses."
YouView is a subscription-free set-top box which shows Freeview TV channels, allows viewers to record, pause and rewind live television and features a seven-day catch-up service and access to free on-demand services.
Sugar, who has previously said his ambition is for the service to replace Freeview devices, leaves as non-executive chairman in the next few weeks, after two years in the role. His replacement is yet to be announced.
Sugar said: "I'd like to thank all those who are part of the YouView project, including its suppliers, staff and shareholders and I wish them every success for the future."
YouView is a collaboration between BT, TalkTalk, Arqiva, the BBC, ITV, Channel 4 and Channel 5. It launched in July 2012 after several years in development.
A new run of The Apprentice is expected in the spring. Sugar announced last July that he had signed up for two more series of the BBC1 business entertainment show.