Sir Jonathan Ive, the London-born Apple executive who designed such iconic gadgets as the MacBook Pro, iPhone and iPad, has been honoured with a gold Blue Peter badge – the CBBC show’s most prestigious award.
Viewers will be able to see life-long Blue Peter fan Sir Jonthan receive his accolade during a gadget special of the programme to be broadcast this weekend.
While shooting his Blue Peter appearance, the 45-year-old also enthusiastically reviewed product designs for an all-in-one school bag, pencil case and lunch box sent in by the show’s young viewers.
After receiving his golden Blue Peter badge from host Barney Harwood, Sir Jonathan said: “That’s absolutely incredible, thank you so much. It means an awful lot, it really does.”
And Sir Jonathan was able to present the long-running children’s show with something special too: a giant-sized Blue Peter badge carved from a block of aluminium.
Sir Jonathan demonstrated the carving process to Barney during the programme but, in true Blue Peter style, was able to hand the presenter one he’d made earlier.
“That is absolutely fantastic,” said Harwood. “It’s amazing. It’s a bit big to wear though…”
There have only been around 1,000 golden Blue Peter given out over the years, and Sir Jonathan joins a list illustrious past recipients including David Beckham, JK Rowling and the Queen.
Discussing Sir Jonathan’s appearance on Blue Peter, the show’s acting editor Ewan Vinnicombe said: “Sir Jonathan Ive is an inspiration to children around the world and we were ecstatic to hear his comments and design advice to our viewers who will remember such feedback for a lifetime.”