Alexander Armstrong has taken inspiration from Hollywood heartthrob Brad Pitt to advertise his new series.
In the trailer for the second run of his quiz show Alexander Armstrong's Big Ask, the 42-year-old comedian has gone monochrome and donned a pout to stare moodily into the camera.
Armstrong asks "Who is that? What's going on? Why don't you like my shirt?" before carassing a glass question mark.
The trailer mirrors Brad Pitt's recent perfume advert for Chanel No.5, which has been mocked online and satired on YouTube.
Alexander Armstrong's Big Ask sees comedians come together to ask and answer questions on diverse themes such as religion, history and magic.
Watch the trailer: