Last night's National Television Awards saw ITV's The Morning pick up the Daytime award for the third year in a row.
After they'd collected their award, RadioTimes.com caught up with the stars of the show, Holly Willoughby, Phillip Schofield, Eamonn Holmes and Ruth Langsford, backstage...
So how does it feel to have got an NTA award hat trick?
Holly Willoughby told us: "We were surprised the first year, we were surprised and overwhelmed the second year, the third year we were surpised and shocked and actually I kind of feel like I’m having an out of body experience."
"It’s lovely," said Phillip Schofield. "A bit of a shock, I thought Jeremy had got it in the bag this year."
Eamonn Holmes revealed that the win came as a suprise: "I don’t think we really expected to win it. It was a great competition in that catergory… Come Dine with Me, genius of a programme, The Chase, superb show, and Jeremy Kyle, the man is a televisual genius and probably deserved it… but we got it! Sorry Jezza!"
Why do the presenters think the public are voting for This Morning year after year?
"This morning is like your favourite magazine on the telly," said Ruth. "You kind of know what you’re going to get but you’re not absolutely sure because it’s different every day."
"I think it's the unpredictability," agreed Eamonn, "the mix, the shock factor, it’s the chemistry between the hosts, which is just amazing… that sexual chemistry!"
Phillip Schofield said: "We have a ball. We genuinely love each other, which is terrific, and we get on. And more and more people are coming on the show because they want to come on and because they trust us with their story."
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