Point-and-click TV adaptation The Walking Dead: the Game picked up three gongs at this year's annual Video Game Awards, including the Game of the Year Award.
Samuel L Jackson hosted the gala event – gaming's answer to the Oscars – which took place at Sony Pictures Studios in Culver City, California, and featured appearances from other famous faces including Jack Black, Jessica Alba and Snoop Lion.
The show also boasted an original intro by the kids from South Park and live music from both Linkin Park and Tenacious D.
The Walking Dead: the Game, based on the zombie-infested comic book and TV series, took home the Best Adapted Video Game and Best Downloadable Game awards in addition to the main prize.
Walking Dead creator Robert Kirkman said: "Look, Walking Dead fans, this is obviously for you. Thank you so much. You guys watch the TV show. You read the comics. You play the video games. You make all this possible.”
Other success stories at the event included the innovative adventure game Journey, which won Best Independent and Best PlayStation 3 Game; first-person shooter Halo 4, which bagged Best XBox 360 Game, and action-packed role-playing game Borderlands 2, which scooped Best Shooter and Best Multiplayer Game.
BioWare’s sci-fi epic Mass Effect 3 picked up the Best Role-Playing Game gong, Arkane Studios’ stealthy first-person title Dishonoured was selected as Best Action-Adventure Game and Valve Software’s Half Life 2, which was released back in 2004, earned the title Game of the Decade.
In addition to all the awards, music and celebrity appearances, the 2012 VGAs also played host to brand-new footage from upcoming titles including South Park: the Stick of Truth, Castlevania: Lords of Shadow 2 and BioShock Infinite.
This year’s ceremony was the first to be streamed on XBox Live and gave online viewers the chance to vote on elements of the show, like which songs would be played during the ceremony.
"In two or three years, you will see a lot of network shows using XBox LIVE as well,” said Mark Burnett, one of the VGAs organisers. “The idea that you can be on a headset watching a show, yet communicating with people in Berlin, London and Tokyo while watching the show is what global entertainment is all about."
Watch the VGA trailer below, to see a nappy-clad Samuel L Jackson in a high chair. No, really…