BBC to celebrate nature on YouTube with Earth Unplugged

"We’re seeking to connect a new audience with the world around them," says the channel's MD


As if there weren’t already enough strange and exotic creatures to be seen larking around on YouTube, BBC Worldwide today announced the launch of a new natural history channel on the streaming video site from BBC Earth. 


Despite a name which makes one think of MTV acoustic sessions, Earth Unplugged is BBC Worldwide’s first original-content channel for YouTube and forms part of the company’s plans to build a true consumer facing multi-channel network.

The new channel is set to become the destination site for wildlife and nature and will feature an array of new films created especially for a digital audience by BBC Productions.

Amanda Hill, Managing Director for BBC Earth at BBC Worldwide said, “With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire.”

On launch Earth Unplugged will feature seven new shows, including one solely dedicated to cuddly baby animals, which should go over well with the kind of people who’ve given Nyan Cat 88 million views thus far…

Here’s the seven shows the new channel will launch with:

Earth Juice will show weekly news and unusual facts in the animal kingdom.

Meet My Planet is a look at people who have been inspired by the natural world; including explorers, filmmakers, artists and musicians.

Deadliest… is an exclusive YouTube spin-off of the BBC’s Deadly 60 featuring the ultimate showdowns from the planet’s most dangerous animals.

Walking with Dinosaurs will show videos full of fun and facts, especially created for Earth Unplugged.

Earth Files will see nature stories given a unique digital makeover, to create a brand new experience.

Zoo La La will uncover some of the most extraordinary behaviour from across the world, making insects the stars of the show.

Amazing Animal Babies will feature uplifting films of baby animals.


Visit the new Earth Unplugged channel and view the trailer here: