A couple of weeks ago, Michael Bay quashed an internet rumour that Mark Wahlberg was to be the star of Transformers 4, the latest instalment in the director's blockbusting sci-fi series.
But now, Bay – who recently finished working with Wahlberg on bodybuilding crime thriller Pain and Gain – has confirmed that the actor will, in fact, take over from Shia LaBeouf as the hero of the hugely successful robot wars franchise, saying “Mark is awesome... I’m so fired up to be back working with him. An actor of his calibre is the perfect guy to re-invigorate the franchise and carry on the Transformers’ legacy.”
So what prompted the director’s U-turn, other than a great experience working with Wahlberg on Pain and Gain? Well, it turns out the internet rumour had some influence on his decision.
Writing on his blog, Bay said “I squashed a rumor that was on the internet... about Mark Walhberg. Mark was rumored to be starring in Transformers 4… well let’s say that very internet chatter gave me some ideas.
"We are at the inception of our story process right now on T4. Let’s say some ideas are gaining traction with me and my writer – so I’m here to say thanks internet chatter.”
The moral of this story? If you want something to happen, start an online rumour that it already has...