Skyfall, Daniel Craig’s third outing as James Bond, has racked up the biggest opening week of all time at the British office, bringing in £37.2m in its first seven days in cinemas.
The 23rd Bond movie, directed by Sam Mendes and co-starring Judi Dench, Ben Whishaw, Naomie Harris and Bérénice Marlohe, beat the record set in July 2011 by Harry Potter and the Deathly Hallows – Part 2. The last in the Potter series took in £35.7m in its opening week.
Skyfall nabbed the top spot despite not having been released in 3D, which in recent years has boosted cinema revenues due to high ticket prices and repeat viewings. It was, however, the first Bond film to be available in IMAX venues.
The new 007 film opened in 587 cinemas in the UK and Ireland on 26 October. It is not released in the US until 9 November.