Apple has unveiled the iPad mini, its new smaller tablet which is set to compete with rivals such as Amazon’s Kindle Fire and Google’s Nexus 7.
Half the size of the existing iPad, the mini has a 7.9-inch screen and can be held in one hand but, at £269, is offered at a significantly higher price point than its competitors.
Nevertheless, speaking at the launch, Phil Schiller, Apple’s senior vice-president of worldwide marketing, was convinced the iPad mini could make headway against other manufacturers, whose attempts to make smaller tablets he said had “failed miserably.”
Although Apple already controls around 70% of the tablet market – having sold its 100 millionth iPad a fortnight ago following an initial launch in April 2010 – its clear there is space for smaller tablets, with the Nexus 7 estimated to have sold around 3 million devices in three months.
Can Apple’s higher-priced iPad mini compete with that? Judge for yourself below…
The Apple iPad Mini goes on sale in the UK on Friday 2 November.