Britain’s favourite boy band One Direction did their country proud at the MTV Video Music Awards in Los Angeles last night.
The boys scooped an impressive three prizes, beating off stiff competition from the likes of Rihanna, Justin Bieber and fellow Brits The Wanted to win best pop video, best new artists and most-shareworthy video.
Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson and Zayn Malik – put together by then-X Factor judge Simon Cowell during the show’s auditions process – delighted their scores of screaming fans by performing What Makes You Beautiful on an elevated platform, bringing the audience to their feet, including pop superstar Katy Perry who was caught singing along to the chorus.
“To win one Moonman is amazing, to win two is incredible,” said Harry as the band took to the stage to collect their distinctive MTV trophy for best new artist.
The wins cap off a phenomenal year for the quintet, which has seen them break America with a chart-topping album and single plus a worldwide tour. Fans can also look forward to the end of a long wait for new material when the boys release their hugely-anticipated new single Live While We’re Young on 30 September.
Last night’s awards also saw wins for Rihanna who converted her five nominations into just one victory with the coveted video of the year award for We Found Love. US rapper Nicki Minaj took the crown for best female video with Starships, while controversial artist Chris Brown won awards for best male video and best choreography for Turn Up the Music.
British representation also came in the form of Coldplay who won best rock video for Paradise and Scottish DJ Calvin Harris, who scooped the first best electronic dance music award for Feel So Close.