Britain’s Olympic gold medal-winning performances drew impressive daytime viewing figures for BBC1 and BBC1 HD, as first Helen Glover and Heather Stanning in the rowing women's pair, and then Bradley Wiggins in the cycling time trials, claimed victory for Team GB.
A 15-minute peak of 4.1m viewers (a 46.1% share of the audience) tuned in at 12 noon to see Glover and Stanning row to victory, with the audience swelling to 4.4m (45.6%) by 12:30pm as the nation basked in the golden glow of the rowers’ reflected glory.
All eyes returned to BBC1 later in the afternoon, as Tour de France winner Bradley Wiggins saddled up and set out on a gold medal-winning cycling time trial run, with the TV audience reaching a peak of 5.9m (48.8%) at around 4:00pm as the Manchester-based cyclist crossed the line to claim his seventh Olympic medal and become Britain’s most decorated athlete in Games history.
That evening, another GB medal hopeful drew viewers back to BBC1 yet again as 9.1m (43.2%) saw Scotland's Michael Jamieson swim his way to silver in the men's 200m breaststroke at 7:30pm.
With British cycling medal propspects Chris Hoy and Victoria Pendleton both taking to the track as part of the team sprint events at 6pm, Team GB fans and BBC1 bosses alike will be crossing their fingers for similar success tonight.