Antiques Roadshow viewers will be able to play an interactive “guess the value” game while watching the programme when a new companion experience launches in September.
Fans taking part will make their predictions about the value of the show’s items against the clock, before the answers are revealed on TV, via smart phones, PCs, tablet devices and the BBC’s Red Button service.
In addition to logging their own guesses, viewers will be able to “Ask the Nation” to find out what others are estimating, alter the game’s difficulty level, and find out more about the background of the antiques featured on the Roadshow.
Victoria Jaye, BBC Head of IPTV and TV Online Content, said: “Antiques Roadshow is a perfect series to develop a companion experience around. We’re tapping into existing audience behaviour – viewers have been shouting at their TV screens for years, guessing the value of items featured in the programme.
“We’re also taking viewers on a journey beyond where the broadcast programme can go, providing in-depth content about the stories and the history behind featured antiques in the programme, drawn from across BBC Online and other trusted sources.”
The new Antiques Roadshow game comes after similar “closed” experiments with Secret Fortune and Frozen Planet proved successful, and Jaye hinted at further interactive experiences to come.
“Over the course of the next year, we’ll be piloting companion experiences around a handful of our programme titles, to explore the key features and functions that genuinely make watching great TV an even better experience,” she said.
The game echoes the viewer experience highlighted on BBC sitcom The Royle Family, in which the family gather together to watch the Antiques Roadshow and bet on the values of the show’s items: