Former Pop Idol judge Pete Waterman has gathered together a smorgasbord of his musical protégés, including Rick Astley, Steps and Jason Donovan, to put on an outdoor concert in London.
The Hit Factory stars will converge on Hyde Park on Wednesday 11 July for a dance down memory lane, with a proportion of the event's ticket proceeds going to Cancer Research.
Waterman said: “I've been saying no for years to a Hit Factory concert but now, 25 years on, the timing feels right.”
Alongside his production team of Mike Stock and Matt Aitken, Waterman wrote more than 100 UK top 40 hits and launched the careers of dozens of pop stars, including Kylie Minogue. Famed for their distinctive synth-pop sound, Stock, Aitken and Waterman’s records were instantly recognisable and incredibly popular in the late 1980s and early 90s.
Dead or Alive, whose single You Spin Me Round (Like a Record) scored the production team’s first chart hit, will perform at the concert alongside other acts including Sonia, Bananarama, Sinitta and Brother Beyond.
July’s concert will be the first time so many acts from the Hit Factory have been assembled on the same bill.
"It's time to celebrate the hit single and we have a tremendous line-up of our classic artists confirmed to play Hit Factory Live in Hyde Park on 11 July. More surprises will be announced over the coming months - it's set to be the biggest and best ever celebration of SAW and PWL," said Waterman.
Tickets for Hit Factory Live go on sale this Friday.