The second series of Sherlock was tweeted an astounding 325,472 times while its three 90-minute episodes were being broadcast, according to an exclusive RadioTimes.com analysis.
This compares to just under 900,000 tweets for EastEnders, which broadcast more than 100 hours of programming in 2011.
Sherlock’s dramatic finale, The Reichenbach Fall, was the most talked about show of the run on the social network, receiving a total of 120,486 tweets.
The analysis was made using data supplied by tellybug.com, who compiled relevant hashtags and phrases tweeted during the show and in the 30 minutes before and after broadcast.
The most popular term was #sherlock, mentioned over 72,000 times. Other popular phrases included “Moriarty”, “Martin Freeman” and “third series” – inspired by Steven Moffat and Mark Gatiss’s announcement, immediately after the show finished at 10:30pm, of more Sherlock to come.
Between 10:30 and 10:40pm there were over 22,000 Sherlock-related tweets, and almost the same again in the ensuing ten minutes. This compares to around 3,500 tweets per ten-minute period in the middle of the show.
We feel duty bound to mention that RadioTimes.com had the most popular tweet of the night, with “RT if you want – need – a third series of Sherlock!”
HMV came second with their competition to RT and win a signed script, and Caitlin Moran was the third most popular, with “If you turn to BBC3 now, Sherlock Xtra Factor has an hour of Moriarty and Sherlock just chatting in their pyjamas.”