The final instalment in the Harry Potter film franchise was the biggest-selling DVD of 2011, despite only being available to buy for four weeks.
In fact, Warner Bros’ strategy of distributing the DVD – as well as the box set of the entire eight-film saga – for a limited period during December, may well have had the desired effect and pushed eager fans to buy for fear of missing out.
The penultimate entry in the saga – Harry Potter and the Deathly Hallows Part 1 – was the second most purchased DVD of the year, with the boy wizard’s success part of an 8.4 per cent overall increase in December DVD sales (to £473 million) compared with a snowy yuletide 2010, according to figures released by the British Video Association (BVA).
But despite Christmas accounting for 23 per cent of sales for 2011, figures for the year as a whole showed a 5 per cent slump, as consumers increasingly turned to digital services to download and stream films.
British movies performed comparitively well, with The Inbetweeners Movie and multiple Oscar-winner The King’s Speech making up the top four places, and Peter Kay’s latest stand-up offering also featuring in the top ten.