Little Mix’s single Cannonball has sunk like its namesake, according to a poll asking people to reveal their least wanted Christmas present.
Twenty-five per cent of those surveyed said the X Factor 2011 winners’ single – a cover version of Damien Rice’s song – was the gift they’d least like to receive.
The girl band find themselves in the company of such dubious items as saucy underwear, musical ties and novelty pants and socks, all of which were named as unpopular gifts in a survey by the British Heart Foundation, part of a campaign asking people to donate their unwanted Christmas presents to the charity.
Despite winning this year’s X Factor, Little Mix sold only 210,000 copies of their song during its first week of release and, while final figures will be higher, the group look set to record the second lowest sales of a winner's single since The X Factor's inaugural year, 2004, when Steve Brookstein shifted just 128,000 copies of Against All Odds.
Little Mix also became only the third X Factor winners not to claim the Christmas number one spot, outsold by five-to-one by The Military Wives Choir.