According to Dermot O'Leary on this week's X Factor results show, Frankie Cocozza only sleeps half an hour a night... but the pantomime portrayal of the 19-year-old as a 21st-century James Dean has seemingly gone beyond harmless high jinks in the mind of some viewers and landed ITV in potential trouble with Ofcom.
The media regulator is currently investigating two cases relating to the on-screen behaviour of Cocozza that include swearing on stage and being perceived to glamorise the excessive consumption of alcohol.
Ofcom has so far received 102 complaints from members of the public regarding Cocozza's language on the October 23 live results show, which saw him exclaim"F*****g get in there!" after it was announced he'd survived the public vote.
Further complaints have been received about the previous night's live programme, on which the contestants were depicted enjoying some down time between Saturday night shows. The clip of ladies man Cocozza living the high life in some of London's night spots has been alleged by 28 viewers to glamorise the missuse of alcohol.
To the surprise of many X Factor fans who'd watched Cocozza deliver a lacklustre performance of Black Eyed Peas hit I've Got a Feeling this Saturday night, he survived the double elimination at the expense of boy band The Risk and flamboyant crooner Johnny Robinson.
Indeed, footballer and renowned Twitter commentator Wayne Rooney was so miffed by the injustice, he decreed, "Disgraceful 1st time I've ever refused to watch it. Bring Simon back."
The ITV talent show is also being investigated by Ofcom for a third complaint relating to a competition broadcast during the October 22 live programme. Thirteen viewers have contacted the regulator with concerns about the multiple-choice answers in the competition being displayed in a different order the second time they were given.