Harry Potter and the Deathly Hallows Part 2, the conclusion to the on-screen saga of the boy wizard, is set for DVD and Blu-ray release in the UK on 2 December, along with box set Harry Potter: The Complete 8-Film Collection. But neither will be around for long.
Just four weeks later, on 29 December, Warner Brothers will stop shipping further copies of the releases – as well as all Harry Potter box sets and limited editions – according to US movie website Deadline Hollywood.
The move, apparently designed to increase demand in the run-up to Christmas, is a tactic rival studio Disney has employed in the past. After re-releasing animated movies Sleeping Beauty and Beauty and the Beast, Disney then made DVDs available, but for a limited period only.
In the case of Deathly Hallows Part 2, it might seem an unnecessary move. Children across Britain will no doubt be haranguing their parents for the DVDs anyway. But there’s another possible reason for the decision – Warner Bros may want to ensure consumers don’t wait until the January sales to pick up their copies at a reduced price.
A cynical marketing ploy, good business sense or just completely unnecessary? Post a comment and tell us what you think.