The BBC is to provide live 3D coverage of the Wimbledon tennis tournament for the first time ever this year.
The men’s and ladies’ finals – scheduled for 2 and 3 July, respectively - will be shown on the BBC HD channel and will be available in 3D to all viewers with 3D TV sets and glasses and an HD input, regardless of the digital provider they use.
That may not yet constitute a huge audience, but with Sky currently the only UK provider of 3D content (on its dedicated channel Sky 3D) it will be the first time a 3D broadcast has been available across all platforms – Freeview, Freesat, digital cable and satellite.
The announcement comes as Wimbledon prepares for its 125th anniversary, and its 75th televised year.
Danielle Nagler, the BBC’s head of HD and 3D, said: “I’m delighted that in this anniversary year we’re bringing UK audiences a new way of getting close to the action on Centre Court. I’m sure that 3D will only add to the drama as the world’s greatest players compete for the championship.”
Meanwhile, tennis fans who don't own a 3D TV might be able to get their hands on tickets for live cinema broadcasts of the finals matches, which will be showing in a limited number of theatres across the country.
And, of course, the BBC’s coverage of the tournament will continue as usual on BBC1, BBC2 and BBC HD, with a variety of viewing options available via the Red Button service and all matches available to watch live online.