Gone are the aerial pans across the countryside and in comes a sweeping woodland shot plus a peek inside the Woolpack and Home Farm.
Yes, Emmerdale has undergone a rebrand and viewers will see a new set of opening titles (now shot in high definition), plus an updated logo, premiering on Monday 30 May. Purists will be relieved to hear that the soap’s theme music melody will remain the same, but it will now be a modernised new orchestra recording.
Executive producer Steve November says, “Our aim is to refresh perceptions of the programme. Emmerdale has a unique voice and we wanted to reinforce that by giving it a fresher, more contemporary feel, to reflect the richness and diversity of its characters and storylines.”
The revamp follows a £5 million investment by ITV studios to create a bespoke production studio in Leeds, which opened earlier this year.
ITV Creative commissioned branding agency Lambie-Nairn to produce the overhaul, which they hope will reflect the show’s more contemporary content while also maintaining the escapism of its rural backdrop.
To get a look at Emmerdale’s new image, head over to the new website
, which now features an interactive map of the village and video profiles of iconic characters.