He's got a lot on this autumn, that Simon Cowell...
Not only is he taking a punt on an American version of The X Factor, he's launching a high-concept game show - Red or Black? - in the UK and he'll be keeping a close eye on the British version of his talent show as it begins a new series this weekend with three brand-new judges.
But how does the 51-year-old keep up?
Well, Rough Cuts can reveal that at least some of your favourite television tycoon's strength comes from an unlikely source - spinach smoothies.
Indeed, just like EC Segar's Popeye the Sailor, Mr Cowell has a penchant for the edible flowering plant of the Amaranthaceae family.
However, unlike the cartoon hero, whose antioxidant and vitamin-fuelled diet is almost exclusively gleaned from tins, Mr Cowell prefers his spinach freshly ground into his favourite drink. How terribly zeitgeisty...
And before you ask, here's how to make a smoothie fit for a talent show king. Happy blending:
Simon's spinach smoothie recipe
2 large handfuls of young fresh spinach
juice from half a lemon
small amount of crushed ginger
small glass of water
12 ice cubes
large tablespoon of honey